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10.4. Product: Things that are not different products

Date Published

A thing does not become a different product just because:

  • it is being sold for a different purpose from an identical product

  • it has a different name from an identical product

  • it has a different chemical composition from an identical product

  • it is in a different size from an identical product.

It is the overall impression of the designs and not what the product name suggests that is being considered when determining whether a design is new and distinctive.

Sold for a different purpose

Identical things are not different products merely because they are described as having different uses.

For example, an identical toothbrush may be relevant prior art even if it is described as being intended for another purpose.

Has a different name

A different product name, packaging label or marketing description does not convert identical things into different products.

For example, if identical objects are sold under different names or with different statements of intended use, they remain the same type of product where the differences do not affect the appearance of the objects themselves.

Has a different chemical composition

Design protection concerns the product’s appearance, not its chemical composition.

For example, two pharmaceutical tablets may have the same appearance even though one contains aspirin and the other contains codeine. If the different compositions do not affect appearance, they do not establish different designs.

If a change in composition produces a visual difference, such as a different colour, that difference may be relevant when assessing whether the designs are substantially similar in overall impression.

In a different size

A change in size does not necessarily establish a different product or a new and distinctive design where the product retains the same proportions and overall appearance.

For example, a representation of a ‘medium shirt’ may not be new and distinctive when compared with an earlier identical representation described as an 'XXL shirt'. The different size descriptions do not prevent the earlier design from being considered as citeable prior art.

Amended Reasons

Amended Reason Date Amended

Formatting amended.

Page reviewed and updated.

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